SMS Marketing

Fast fashion retailers are facing increased competition, with numerous retailers vying for market share. This means that retailers must find ways to differentiate themselves and stand out in a crowded market. These retailers need to be able to anticipate and respond to changing consumer tastes and preferences. This can be a challenge, as it requires […]

Frequent, low-friction, and personalized digital interactions are the future of CX. The amount of digital clutter has increased for consumers.  And the level of competition is higher than ever for brands.  The barriers to entry for new (or legacy) brands to go DTC are lower and lower.   I think of this as providing ”marketing equity.”  […]

Digital commerce has been evolving rapidly over the past 3 years, encouraged onward by the pandemic.   It’s time to talk about Commerce 3.0 – a newish term we have seen floating around the blogosphere. So What defines Commerce 3.0? One of the major trends happening is Headless ecommerce. This is when the frontend and backend […]

Retailers must innovate the shopping experience and how they engage the consumer. There are two key questions for that endeavor – WHERE are the consumers, and HOW should they be engaged

Come in and buy from me’ today but it will be ‘Come in, have a brand experience, build your shopping list, let’s connect that on your cell phone so we can directly market to you.’