Marketing Director / FlowerFix
How SMS Commerce is changing the game in Mobile Commerce
We pioneered SMS Commerce for Products to build the future of conversational commerce. We proposed that text message marketing was falling short of a truly native mobile experience, and the traditional conversion funnel from text to mobile site to cart checkout was too long.
As mobile usage has grown so has the need for innovation. Granted, mobile websites and payment methods have come a long way! However, there is still a gap between desktop conversion rates and mobile conversion rates.
Textual built the first platform specializing in Text to Buy (aka, Shop by Text) and the DNA of our company is putting product revenue via text message at the center of everything that we build. Our mission is to be the highest performing marketing channel measured by ROI, and we are achieving it.
We present this case study highlighting Text to Buy for our peers and colleagues.