The Team

Blu Atwood

CEO & Co-Founder

Blu Atwood cut his teeth in Tech with stints in New York and Silicon Valley working for Yahoo!, and since then has worked for many advertising technology start ups, agencies and online marketing companies.

He spent 14 years as CMO and Head of Product at FiftyFlowers, bridging Ad tech and eCommerce experience.

When he's not working, you can find Blu on the rivers of Idaho or with his two daughters, Alex and Eloise.

Dom Ramirez

CTO & Co-Founder

Dom Ramirez is a lifelong software engineer with a passion for tech startups. He has contributed to hundreds of tech platforms, from small startup prototypes to enterprise healthcare systems. Through the multiple startups and agencies founded by Dom, he has had the pleasure of hiring and managing more than 100 engineers over fifteen years.

Dom supports his local community through volunteer roles within Boise’s startup ecosystem.

When not working, Dom enjoys spending time with his wife, two cats, and strumming on his guitar.

Marina Strong

Director of Marketing

Marina brings over 10 years of e-commerce marketing experience. She loves developing and executing creative marketing campaigns that drive results.

When Marina's not working, you can find her spending time outdoors, eating her hubby's delicious cooking, and chasing after her wild toddler.

Nash Faulk

Head of Strategic Sales

Nash has spent his entire career working with early-stage technology companies , primarily focused on new business development and strategic relationship development.

When he's not focused on Textual, you can find him at home with his wife, Mel, and newborn baby, Ivy!

Ricky Lyman

Product & Marketing

Ricky brings over a decade of expertise in product and marketing (which are pretty much the same thing, right?) He prides himself in Dad jokes, stellar BBQ skillz, and a quick draw with the base-12 grid. He enjoys Helvetica and long walks in the mountains.

Ricky contributes with a robust history of running programs with Microchip, Digi-Key,, Scensty, and the infamous Clinkle (see Silicon Valley).

Stijn Hendrikse

Business Advisor

Stijn brings decades of insight, knowledge, and passion to his keynotes, hands-on workshops, and team/executive coaching engagements.

A serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft’s Office platform.

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