One of our main goals as marketers and business owners is to move our customers and clients through the sales funnel, whether you are selling a product or a service. If you don’t, we don’t make money and we don’t have a job. But there are many reasons why a customer might not progress through the sales funnel. Let’s review some of these reasons and some ways to help move them down the funnel.
We’ll start at the very top of the funnel, aka, the awareness stage. Well, if your customer isn’t even aware of your product or service, they are very unlikely to even enter the sales funnel. Or maybe the customer is aware of your product or service, but there’s insufficient interest. They might not see the value or relevance in what you offer, leading them to abandon the sales funnel very early on. This is where content creation comes in. Blog posts, social media posts, educational videos, infographics. Educate your audience about your product and service and about what sets you apart from your competitors. Show the value in your product, so they want to move forward.
Once we have interest, we need to move the customer to consideration to intent to action, but this is where we find even more complications that can arise. From trust and credibility issues to pricing concerns to complexity or poor user experience. While there may not be much you can do with pricing, as long as it is fair for the product or service you are offering, you can definitely address the other issues. To help build trust, gather reviews and testimonials from current customers and post them on your website. Always be honest and clear about what you are offering. Make sure product information is accurate, clearly defined, and not overly complex or confusing. Some of these things will also help with the user experience, being clear and not overly complex. Make sure your website is easy to navigate and has all the essential information that is needed. Technical issues happen, but make sure they are not an ongoing issue. All of this will encourage the customer to complete the sale.
Many people believe once a customer has made a purchase, they are finished with the sales funnel, but ideally, we want loyalty from that customer. We want them to be a repeat customer. To advocate for our brand or products. To do this we need to make sure we delivered on all promises. They received their product or service as promised, in a timely manner, and with great customer service.
Another way to eliminate friction is with Text-to-Buy. Text-to-buy is a purchasing process that allows customers to make purchases directly through text messages. It eliminates friction in several ways.
It’s convenient. Consumers are on their phones all the time! By enabling customers to make purchases through a text message, businesses can eliminate the need for customers to navigate to a website or mobile app to complete a purchase. This makes it easier for customers to make purchases, leading to increased sales and customer satisfaction.
It’s fast. Text-to-buy can significantly reduce the amount of time it takes for customers to complete a purchase. With a simple text message, customers can quickly and easily complete a transaction, making it more likely they will make a purchase.
It’s personalized. Text-to-buy allows businesses to personalize the purchasing experience by sending tailored messages and offers to customers based on their buying history and preferences. This can increase customer engagement and loyalty by making them feel valued and understood.
By making it easier and faster for customers to make purchases, businesses can increase sales and build long-term customer relationships. Ready to learn more? Schedule a Demo with Textual today!