Digital commerce has been evolving rapidly over the past 3 years, encouraged onward by the pandemic.   It’s time to talk about Commerce 3.0 – a newish term we have seen floating around the blogosphere. So What defines Commerce 3.0? One of the major trends happening is Headless ecommerce. This is when the frontend and backend […]

In this model, the User Experience of purchasing products is all text based, and Customers instinctively

We pioneered SMS Commerce for products to build the future of conversational commerce. In this case study with the Estée Lauder Company we show that a truly native mobile experience, like Text Message Shopping, can create tremendous revenue, customer engagement and first party data.

Retailers must innovate the shopping experience and how they engage the consumer. There are two key questions for that endeavor – WHERE are the consumers, and HOW should they be engaged

Say goodbye to the Shopping Cart.  The traditional Shopping Cart is being upended by One Click payment platforms.  In recent years, we have seen multiple new platforms that purport to offer One Click check out. ShopPay available on Shopify stores Fast.co Bolt These come many years after the appearance of the megaliths like Google Pay, […]

Come in and buy from me’ today but it will be ‘Come in, have a brand experience, build your shopping list, let’s connect that on your cell phone so we can directly market to you.’

The preferred device for online shopping is the desktop interface.  Yet times are changing and despite our own perceptions, m-Commerce is reaching a more significant share of Total Digital Commerce Dollars.   The mobile share of digital commerce was 24% in Q4 of 2017, and growth of m-Commerce was 40% compared to 15% for regular e-Commerce.  […]

Social commerce is the use of social media platforms and networks to facilitate e-commerce transactions. It involves integrating e-commerce features and functionalities into social media, allowing consumers to purchase products or services directly through social media platforms. Social commerce can take various forms, such as in-app purchases, social shopping, and Peer-to-peer sales. For in-app purchases, […]

Selling inventory online has become a go-to option for companies looking to expand their reach and grow their customer base. Online sales channels allow companies to reach customers from all over the world, whereas traditional brick-and-mortar stores only serve customers within a limited geographic area. With the rise of e-commerce and the convenience it offers […]

It’s likely you have, or have had, a subscription service to some product or service. Think meal delivery kits, fashion rentals, online yoga classes, streaming services, and so much more. They are available in just about every industry, and it’s not surprising, considering there are many advantages for both the consumer and the company. In […]

Fast fashion retailers are facing increased competition, with numerous retailers vying for market share. This means that retailers must find ways to differentiate themselves and stand out in a crowded market. These retailers need to be able to anticipate and respond to changing consumer tastes and preferences. This can be a challenge, as it requires […]

Frequent, low-friction, and personalized digital interactions are the future of CX. The amount of digital clutter has increased for consumers.  And the level of competition is higher than ever for brands.  The barriers to entry for new (or legacy) brands to go DTC are lower and lower.   I think of this as providing ”marketing equity.”  […]

In our last part on the question, “Why is text message marketing organically transforming into a text message shopping channel?”, we will explore Conversational Commerce and Text message Commerce as a specific solution. In part one of this series, we dove into driving traffic to mobile sites as a way to increase mobile revenues.  In […]

We are exploring the question Why is text message organically transforming into a text message shopping channel? In part one of this series, we dove into driving traffic to mobile sites as a way to increase mobile conversions and revenues for online merchants. We’ve seen how mobile has challenges with inherent design restrictions and maintenance […]