Shop By Text - Powering The Next Evolution in Mobile Commerce, Personalization and Marketing ROI

The top news and technology announcements about Shopping Via Text, Conversational Commerce, Mobile Marketing, mCommerce and how to capture more mobile conversions in a world of micro-engagement.

  • Conversational Commerce – Do or Do Not, There is no Try

    Famously coined by Chris Messina a few years back, Conversational Commerce is promised to be the next evolution of ecommerce online. We are talking about automated bots and human assistants having conversations with Users seeking to fulfill a need, i.e. make a purchase. This conversation can occur on website’s livechat, Messgenger, WhatsApp, SMS and a […]

    Read Article
  • Nordstrom Builds Proprietary Shopping Via Text System

    Staying ahead of the changing times, Nordstroms cleverly launched an in house system called TextStyle to enable Shopping Via Text for their retail sales force.  This system allows customers to make purchases via Text Message based on the recommendation of in store sales reps. The TextStyles program was deployed in 2015 and sits on top […]

    Read Article
  • Amazon Files for Patent: “Message Shopping Over An Electronic Marketplace”

    Amazon was granted a patent in July of 2018 for Message Shopping Over an Electronic Marketplace.  This patent is broad in nature and seems to shore up Amazon’s right to use messaging services to respond to Customers/Searchers who express demand for particular items by searching through a database of products in a marketplace.  The Amazon […]

    Read Article
  • Walmart betting on Shopping Via Text

    As the first big company to emerge from Store No 8, the Walmart tech incubator, JetBlack is setting itself as a leader in the next area of shopping “conversational commerce”.  Jenny Fleiss is the co-founder at Jetblack, and she brings a lot to the table after her success with “Rent the Runway”. It’s an interesting […]

    Read Article
  • shop-by-text-phone-mobile-commerce

    Shop by Text Message – An Emerging Platform

    The Wall Street Journal published an article titled “Thank U, Text” in December of 2018.  In this interesting article about mobile commerce trends, Rebecca Malinsky, describes the organic growth of Shopping via text, or Shop by Text.  It seems the rise of conducting commerce inside the text message channel has captured more interest and growth […]

    Read Article