--- title: Blog | Pioneering SMS Commerce – A Text-to-Buy Platform by Textual description: Blog | Pioneering SMS Commerce – A Text-to-Buy Platform by Textual --- - [Mobile Commerce](https://www.textual.com/blog/tag/mobile-commerce) - [SMS Marketing](https://www.textual.com/blog/tag/sms-marketing) - [Blog](https://www.textual.com/blog/tag/blog) - [Retail](https://www.textual.com/blog/tag/retail) - [text to buy](https://www.textual.com/blog/tag/text-to-buy) - [Text to Buy Features](https://www.textual.com/blog/tag/text-to-buy-features) ##### [Holiday Shopping with Text-to-Buy!](https://www.textual.com/blog/holiday-shopping-with-text-to-buy) The Cosmetics Company Store specializes in discounted high-end cosmetics, skincare, and fragrance... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/holiday-shopping-with-text-to-buy) ##### [Conquering the “Fright” of New Technology: Why Your Text-to-Buy Fears Are No Monster](https://www.textual.com/blog/conquering-the-fright-of-new-technology-why-your-text-to-buy-fears-are-no-monster) **Fear #1: "It’s going to be a logistical nightmare!"** [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/conquering-the-fright-of-new-technology-why-your-text-to-buy-fears-are-no-monster) ##### [Cross-Border Mobile Commerce: Tips for Expanding Internationally](https://www.textual.com/blog/cross-border-mobile-commerce-tips-for-expanding-internationally) ### Understanding Local Market Dynamics When expanding m-commerce operations internationally, it’s... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/cross-border-mobile-commerce-tips-for-expanding-internationally) ##### [Personalization in Mobile Commerce: Creating Tailored Shopping Experiences](https://www.textual.com/blog/personalization-in-mobile-commerce-creating-tailored-shopping-experiences) The rise of mobile commerce has transformed the retail industry, offering consumers unparalleled... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/personalization-in-mobile-commerce-creating-tailored-shopping-experiences) ##### [Product Reordering - An Illustrated Use Case with Textual](https://www.textual.com/blog/product-reordering-an-illustrated-use-case-with-textual) #### The Problem with Traditional Reordering Imagine this scenario: a customer is running low on their... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/product-reordering-an-illustrated-use-case-with-textual) ##### [Creating Irresistible Text-to-Buy Offers: A Guide for Marketers](https://www.textual.com/blog/creating-irresistible-text-to-buy-offers-a-guide-for-marketers) Let's get right to it, consumers seek convenience and instant gratification in this day in age.... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/creating-irresistible-text-to-buy-offers-a-guide-for-marketers) ##### [Best Practices for Implementing Text-to-Buy in Your Business](https://www.textual.com/blog/best-practices-for-implementing-text-to-buy-in-your-business) Are you seeking innovative ways to streamline the purchasing process and enhance the customer... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/best-practices-for-implementing-text-to-buy-in-your-business) ##### [Text-to-Buy vs. Traditional E-commerce: Pros and Cons](https://www.textual.com/blog/text-to-buy-vs.-traditional-e-commerce-pros-and-cons) In the ever-changing world of e-commerce, companies are on the lookout for creative ways to... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/text-to-buy-vs.-traditional-e-commerce-pros-and-cons) ##### [The Psychology of Text-to-Buy: Understanding Consumer Behavior](https://www.textual.com/blog/the-psychology-of-text-to-buy-understanding-consumer-behavior) [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/the-psychology-of-text-to-buy-understanding-consumer-behavior) ##### [How To Eliminate Friction and Move your Customer Through the Sales Funnel](https://www.textual.com/blog/how-to-eliminate-friction-and-move-your-customer-through-the-sales-funnel) Let’s review some of these reasons and some ways to help move them down the funnel. [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/how-to-eliminate-friction-and-move-your-customer-through-the-sales-funnel) ##### [3 Ways a Client Could Use QR Codes to Build a Text-to-Buy Program](https://www.textual.com/blog/3-ways-a-client-could-use-qr-codes-to-build-a-text-to-buy-program) If you are looking to build a Text-to-Buy program, QR codes can help in several ways, from... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/3-ways-a-client-could-use-qr-codes-to-build-a-text-to-buy-program) ##### [The Future of Social Commerce](https://www.textual.com/blog/the-future-of-social-commerce-) Social commerce can take various forms, such as in-app purchases, social shopping, and Peer-to-peer... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/the-future-of-social-commerce-) ##### [How to Sell More Inventory Online](https://www.textual.com/blog/how-to-sell-more-inventory-online) Selling inventory online has become a go-to option for companies looking to expand their reach and... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/how-to-sell-more-inventory-online) ##### [New Trends in Subscriptions for Consumer Products](https://www.textual.com/blog/new-trends-in-subscriptions-for-consumer-products) In a subscription model, a customer subscribes to receive a product or service at a desired... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/new-trends-in-subscriptions-for-consumer-products) ##### [How fast fashion retailers can use Text to Buy to increase sales and loyalty](https://www.textual.com/blog/how-fast-fashion-retailers-can-use-text-to-buy-to-increase-sales-and-loyalty) Fast fashion retailers are facing increased competition, with numerous retailers vying for market... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/how-fast-fashion-retailers-can-use-text-to-buy-to-increase-sales-and-loyalty) ##### [Text Marketing for Continuously Connected Customers](https://www.textual.com/blog/text-marketing-for-continuously-connected-customers) Frequent, low-friction, and personalized digital interactions are the future of CX. [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/text-marketing-for-continuously-connected-customers) ##### [Commerce 3.0 – eCommerce Trends in 2022](https://www.textual.com/blog/commerce-3.0-ecommerce-trends-in-2022) Digital commerce has been evolving rapidly over the past 3 years, encouraged onward by the pandemic. [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/commerce-3.0-ecommerce-trends-in-2022) ##### [The Best Use Cases for Text to Buy](https://www.textual.com/blog/the-best-use-cases-for-text-to-buy) Text to Buy has many names, and they may imply distinct meanings.. [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/the-best-use-cases-for-text-to-buy) ##### [Text to Buy Case Study with the Estée Lauder Company](https://www.textual.com/blog/text-to-buy-case-study-with-the-estée-lauder-company) How SMS Commerce is changing the game in Mobile Commerce [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/text-to-buy-case-study-with-the-estée-lauder-company) ##### [The Shop by Text Revolution in mobile commerce – Part Two](https://www.textual.com/blog/the-shop-by-text-revolution-in-mobile-commerce-part-two) We are exploring the question Why is text message organically transforming into a text message... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/the-shop-by-text-revolution-in-mobile-commerce-part-two) ##### [Coming of Age for Text Message Marketing](https://www.textual.com/blog/coming-of-age-for-text-message-marketing) Recently it was announced that Attentive Mobile raised another $70m. It is a large sum for a text... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/coming-of-age-for-text-message-marketing) ##### [Are we seeing a Dearth or a Death of Retail?](https://www.textual.com/blog/are-we-seeing-a-dearth-or-a-death-of-retail) Does the pandemic foreshadow the death of retail? Not so much. [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/are-we-seeing-a-dearth-or-a-death-of-retail) ##### [One Click vs Zero Click](https://www.textual.com/blog/one-click-vs-zero-click) Say goodbye to the Shopping Cart. The traditional Shopping Cart is being upended by One Click... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/one-click-vs-zero-click) ##### [The Store of the Future plus Social Commerce](https://www.textual.com/blog/the-store-of-the-future-plus-social-commerce) **As way of introduction…** [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/the-store-of-the-future-plus-social-commerce) ##### [The Shop by Text revolution in Mobile Commerce – Part Three, Conversational](https://www.textual.com/blog/the-shop-by-text-revolution-in-mobile-commerce-part-three-conversational) In our last part on the question, “Why is text message marketing organically transforming into a... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/the-shop-by-text-revolution-in-mobile-commerce-part-three-conversational) ##### [The Shop by Text revolution in mobile commerce – Part One](https://www.textual.com/blog/the-shop-by-text-revolution-in-mobile-commerce-part-one) In recent months, we’ve seen multiple technology platforms or brands announce their own version of... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/the-shop-by-text-revolution-in-mobile-commerce-part-one) ##### [What fills the Mobile Commerce Gap?](https://www.textual.com/blog/what-fills-the-mobile-commerce-gap) The preferred device for online shopping is the desktop interface. Yet times are changing and... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/what-fills-the-mobile-commerce-gap) ##### [Conversational Commerce – Do or Do Not, There is no Try](https://www.textual.com/blog/conversational-commerce-do-or-do-not-there-is-no-try) Famously coined by Chris Messina a few years back, Conversational Commerce is promised to be the... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/conversational-commerce-do-or-do-not-there-is-no-try) ##### [Nordstrom Builds Proprietary Shopping Via Text System](https://www.textual.com/blog/nordstrom-builds-proprietary-shopping-via-text-system) Staying ahead of the changing times, Nordstroms cleverly launched an in house system called... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/nordstrom-builds-proprietary-shopping-via-text-system) ##### [Amazon Files for Patent: “Message Shopping Over An Electronic Marketplace”](https://www.textual.com/blog/amazon-files-for-patent-message-shopping-over-an-electronic-marketplace) Amazon was granted a patent in July of 2018 for Message Shopping Over an Electronic Marketplace.... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/amazon-files-for-patent-message-shopping-over-an-electronic-marketplace) ##### [Walmart betting on Shopping Via Text](https://www.textual.com/blog/walmart-betting-on-shopping-via-text) As the first big company to emerge from Store No 8, the Walmart tech incubator, JetBlack is setting... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/walmart-betting-on-shopping-via-text) ##### [Shop by Text Message – An Emerging Platform](https://www.textual.com/blog/shop-by-text-message-an-emerging-platform) The Wall Street Journal published an article titled “Thank U, Text” in December of 2018. In this... [Read This ![arrow-right](https://www.textual.com/hubfs/textual_2023/images/arrow-right.png)](https://www.textual.com/blog/shop-by-text-message-an-emerging-platform)