Marketing Director / FlowerFix
Category Archives: Mobile Commerce
We pioneered SMS Commerce for Products to build the future of conversational commerce. We proposed that text message marketing was falling short of a truly native mobile experience, and the traditional conversion funnel from text to mobile site to cart checkout was too long.
In our last part on the question, “Why is text message marketing organically transforming into a text message shopping channel?”, we will explore Conversational Commerce and Text message Commerce as a specific solution. In part one of this series, we dove into driving traffic to mobile sites as a way to increase mobile revenues. In […]
We are exploring the question Why is text message organically transforming into a text message shopping channel? In part one of this series, we dove into driving traffic to mobile sites as a way to increase mobile conversions and revenues for online merchants. We’ve seen how mobile has challenges with inherent design restrictions and maintenance […]
In recent months, we’ve seen multiple technology platforms or brands announce their own version of text message based payments. Podium Payments Iris Nova – DirtyLemon (Text based Shopping Cart seems precocious?) WineText.com and Yummytext.com PopSugar Must Have It Verb Energy Bars (reference) (reference) Why are these companies moving towards text based ordering or invoicing? What […]