Marketing Director / FlowerFix
Category Archives: Mobile Commerce
Frequent, low-friction, and personalized digital interactions are the future of CX. The amount of digital clutter has increased for consumers. And the level of competition is higher than ever for brands. The barriers to entry for new (or legacy) brands to go DTC are lower and lower. I think of this as providing ”marketing equity.” […]
Digital commerce has been evolving rapidly over the past 3 years, encouraged onward by the pandemic. It’s time to talk about Commerce 3.0 – a newish term we have seen floating around the blogosphere. So What defines Commerce 3.0? One of the major trends happening is Headless ecommerce. This is when the frontend and backend […]
We pioneered SMS Commerce for products to build the future of conversational commerce. In this case study with the Estée Lauder Company we show that a truly native mobile experience, like Text Message Shopping, can create tremendous revenue, customer engagement and first party data.
In our last part on the question, “Why is text message marketing organically transforming into a text message shopping channel?”, we will explore Conversational Commerce and Text message Commerce as a specific solution. In part one of this series, we dove into driving traffic to mobile sites as a way to increase mobile revenues. In […]
We are exploring the question Why is text message organically transforming into a text message shopping channel? In part one of this series, we dove into driving traffic to mobile sites as a way to increase mobile conversions and revenues for online merchants. We’ve seen how mobile has challenges with inherent design restrictions and maintenance […]
In recent months, we’ve seen multiple technology platforms or brands announce their own version of text message based payments. Podium Payments Iris Nova – DirtyLemon (Text based Shopping Cart seems precocious?) WineText.com and Yummytext.com PopSugar Must Have It Verb Energy Bars (reference) (reference) Why are these companies moving towards text based ordering or invoicing? What […]