Advertising

Digital commerce has been evolving rapidly over the past 3 years, encouraged onward by the pandemic.   It’s time to talk about Commerce 3.0 – a newish term we have seen floating around the blogosphere. So What defines Commerce 3.0? One of the major trends happening is Headless ecommerce. This is when the frontend and backend […]

Come in and buy from me’ today but it will be ‘Come in, have a brand experience, build your shopping list, let’s connect that on your cell phone so we can directly market to you.’

The preferred device for online shopping is the desktop interface.  Yet times are changing and despite our own perceptions, m-Commerce is reaching a more significant share of Total Digital Commerce Dollars.   The mobile share of digital commerce was 24% in Q4 of 2017, and growth of m-Commerce was 40% compared to 15% for regular e-Commerce.  […]