SMS Marketing

Category Archives: SMS Marketing

How fast fashion retailers can use Text to Buy to increase sales and loyalty

Fast fashion retailers are facing increased competition, with numerous retailers vying for market share. This means that retailers must find ways to differentiate themselves and stand out in a crowded market. These retailers need to be able to anticipate and respond to changing consumer tastes and preferences. This can be a challenge, as it requires […]

Text Marketing for Continuously Connected Customers

Frequent, low-friction, and personalized digital interactions are the future of CX. The amount of digital clutter has increased for consumers.  And the level of competition is higher than ever for brands.  The barriers to entry for new (or legacy) brands to go DTC are lower and lower.   I think of this as providing ”marketing equity.”  […]

Text to Buy Case Study with the Estée Lauder Company

We pioneered SMS Commerce for products to build the future of conversational commerce. In this case study with the Estée Lauder Company we show that a truly native mobile experience, like Text Message Shopping, can create tremendous revenue, customer engagement and first party data.

The Shop by Text revolution in Mobile Commerce – Part Three, Conversational

In our last part on the question, “Why is text message marketing organically transforming into a text message shopping channel?”, we will explore Conversational Commerce and Text message Commerce as a specific solution. In part one of this series, we dove into driving traffic to mobile sites as a way to increase mobile revenues.  In […]

The Shop by Text Revolution in mobile commerce – Part Two

We are exploring the question Why is text message organically transforming into a text message shopping channel? In part one of this series, we dove into driving traffic to mobile sites as a way to increase mobile conversions and revenues for online merchants. We’ve seen how mobile has challenges with inherent design restrictions and maintenance […]

The Shop by Text revolution in mobile commerce – Part One

In recent months, we’ve seen multiple technology platforms or brands announce their own version of text message based payments.   Podium Payments Iris Nova – DirtyLemon (Text based Shopping Cart seems precocious?) and PopSugar Must Have It Verb Energy Bars (reference) (reference) Why are these companies moving towards text based ordering or invoicing?  What […]

Coming of Age for Text Message Marketing

Recently it was announced that Attentive Mobile raised another $70m.  It is a large sum for a text marketing platform, and it brings their total funding amount to $124m.  This Series C was lead by Sequoia and IVP. This is an eye opening raise, and a bellwether for future trends in marketing and consumer preference. […]

Are we seeing a Dearth or a Death of Retail?

Retailers must innovate the shopping experience and how they engage the consumer. There are two key questions for that endeavor – WHERE are the consumers, and HOW should they be engaged

What fills the Mobile Commerce Gap?

The preferred device for online shopping is the desktop interface.  Yet times are changing and despite our own perceptions, m-Commerce is reaching a more significant share of Total Digital Commerce Dollars.   The mobile share of digital commerce was 24% in Q4 of 2017, and growth of m-Commerce was 40% compared to 15% for regular e-Commerce.  […]

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Marina Strongs

Marketing Director / FlowerFix

“We like the direct and immediate results using Textual. We've generated Shop by Text subscribers quickly, and the conversion rate is unbeatable. The majority of orders come in right away with just a few tricklers!”

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